DEVELOP3D - Technology for the product lifecycle. Laurence Marks on additive manufacturing and the challenges involved in simulating the process. The future of the 3D graphics engine? AMD promises to revolutionise the design process with photorealism at every stage. Betty Bonnardel-Azzarelli, space scientist and founder of AB5 Consulting. A look at three products that helped athletes perform at their peak.

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You can be a start-up business eager to get your message across to potential customers, a huge corporate body that demands consistency, a public sector organisation whose words must be clear and unambiguous whatever sector you operate in, writing is crucial. Anybody can write right? In a fashion, yes, but not everyone can hit the spot when it comes to communicating with a specific market, audience or customer.